Senior Copywriter
Senior Copywriter
Over 50% of Spotify listeners are between 18 and 34. And since EF Ultimate Break travelers are 18 to 29, testing Spotify ads was a no-brainer. In just 30 seconds, we need to tell listeners who we are, what we do, and why they should travel with us. Oh, and do it in a way that grabs their attention, of course.
Here are a few Spotify ads that I wrote, re-wrote, and then re-wrote again. We produced the first ad (“It’s me, your suitcase”) with Spotify’s help, but the second (“We need to talk about travel”) was produced completely in-house.
