Senior Copywriter
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EF Ultimate Break: Jar of Air

We’d been sending travelers to Ireland for years. But we had never sent Ireland…to our travelers. So we put Irish air in a jar and sold it for $1,849. Engagement on social media and Facebook ads increased by over 200%, and Elite Daily wrote a piece about the campaign.

I developed the concept and wrote copy for the landing page, ads, email campaign, and video.

 Landing page

Landing page

Promotional video

 Facebook advertisement

Facebook advertisement