Senior Copywriter
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EF Adventures: Brand launch

In 2024, I took the lead as the only copywriter on the team that launched EF Adventures, a new active travel brand that takes people to extraordinary places worldwide. I developed the brand voice from the ground up, creating everything from website copy and video scripts to email campaigns that inspire people to hike, bike, and raft their way across the globe. Being the sole writer meant crafting a complete verbal identity while collaborating with marketing and design to bring this bold vision to life. You can check us out at efadventures.com

Launch video - Travel that moves you

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