In May 2021, travel was almost back on the map. People were getting vaccinated, countries started reopening their borders, and our couches were ready to get rid of us. At EF Ultimate Break, we teased the return of travel by giving away travel-scented candles. We partnered with a candle-maker on Etsy to create a line of scents that smell like our favorite destinations.
I named the candles, wrote the landing page, created an email, and helped with social assets and a video.
Landing page