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Senior Copywriter
Senior Copywriter
We rely on Facebook and Instagram advertising to reach our customers. But who doesn’t love a good test? I had the opportunity to develop a brand awareness campaign, specifically for Tinder. What came next was a series of ads that were fun, memorable, and had a 9.6% engagement rate (2x above Tinder’s benchmark).
The idea: Forget about your ex. Travel is sooo your type.